BEYOND THE TYRE: Continental Tyres DRIVING INNOVATION.

[mark.s]

BEYOND THE TYRE: Continental Tyres DRIVING INNOVATION.
Continental and #mercedesbenz, along with their predecessor companies Daimler and Benz, have collaborated closely to enhance personal mobility since the early days of the automobile.
From a time when cars were accessible to only a few, through the post-war economic boom, to today's challenges, Mercedes vehicles fitted with Continental tyres have been pivotal.
In the 1950s, this partnership became more prominent in motor racing, with the “Silver Arrows” racing cars competing in Formula 1 and winning world championships for Juan Manuel Fangio in 1954 and 1955, demonstrating the shared commitment to performance and innovation of both brands.
Today, Continental has continued their strong relationship with Mercedes-Benz, supplying factory fitted and replacement tyres for many of the vehicles in their lineup.
Continental tyres, including the SportContact 5, SportContact 6, EcoContact 6, EcoContact 6 Q, PremiumContact 6 and SportContact 7, to name a few, are designed to meet the unique demands of the different Mercedes models. Separately their award-winning range of winter and all-season tyres are also available in sizes to fit Mercedes vehicles. Throughout their long-standing partnership, they’ve consistently delivered high-performance tyres that meet Mercedes-Benz’s stringent standards.
At Continental, they understand that every journey begins with the tyre – the vehicle’s only point of contact with the road. But their contribution doesn’t stop there. As vehicles become smarter, they leverage their expertise in autonomous mobility, safety and innovation to enhance the overall driving experience.
Beyond tyre manufacturing, Continental’s collaboration with Mercedes-Benz extends to the development of advanced automotive systems, including radars, sensors and connectivity technologies that improve road safety. By integrating these cutting-edge systems with their premium tyres, they ensure superior vehicle performance, from automated braking to advanced driver assistance.
At Continental, where tyres meet technology, they push the boundaries of innovation to deliver safer, smarter and more enjoyable driving experiences for Mercedes-Benz drivers worldwide.
The smart way to start a journey.
Examples of their automotive technologies can be seen on the Mercedes-Benz E-Class. Continental is revolutionising automotive access with the CoSmA access system, the ultimate digital car key solution. Utilising advanced ultra-wideband (UWB) technology, CoSmA enables smartphones and smartwatches to unlock and start vehicles automatically - hands-free.
The innovative keyless access system comes as a complete hardware and software package, allowing Mercedes-Benz owners to create and manage multiple digital keys without needing physical copies.
Fully compatible with the Car Connectivity Consortium (CCC), the CoSmA system symbolises a powerful collaboration among car manufacturers, smart device makers and tech innovators to enhance vehicle connectivity.
They have proudly partnered with Mercedes-Benz to deliver the complete CoSmA system, which includes a central control unit, UWB transceivers and intelligent software.
Inside the vehicle.
Continental’s innovative and sustainable materials play a crucial role in shaping the design of the Mercedes-Benz E-Class, both inside and out. Inside the vehicle, the Acella synthetic leather with Staynu technology is used for the seats, providing advanced resistance to stains and soiling. This ensures that the interior remains pristine over time, offering lasting durability and comfort. In addition to the seats, the door and control panels are upholstered with eco-friendly Acella material, which is made from up to 30% recycled PET plastic bottles. This combination of innovation and sustainability enhances the luxurious look and feel of the E-Class interior while reducing its environmental impact.
Continental’s commitment to innovation and sustainability continues to drive the evolution of vehicle interiors for Mercedes drivers.


Charging ahead.
Continental is also enhancing the driving experience for Mercedes-Benz EVs with advanced features designed to optimise Performance. The EcoContact tyres, for example, help owners achieve better mileage and improved traction. This tyre also delivers low rolling noise, reliable grip and excellent cornering stability. To ensure safe, quiet and energy-efficient driving, Mercedes equips its vehicles with Continental EcoContact 6 and 6
Q tyres directly from the factory. For winter conditions, they offer tyres from the WinterContact family, providing increased safety on dry and wet roads in cold temperatures. This tyre ensures that drivers remain safe and in control even in challenging weather. In addition to tyres, Continental Air Supply (CAirS) system is equipped in the E-Class and Mercedes EV models with an air supply system for air suspension that enhances driving stability, delivering a smoother and safer ride. As Mercedes-Benz continues to expand its EV lineup, drivers can look forward to even more innovative solutions from Continental that will redefine their driving experience.
Continental are not just keeping pace with the future of mobility – but driving it forward, from premium tyres to cutting-edge technology.
#tyretechnology #tyrenews #ContinentalTyres #tyregrip #tyretread